Rankin x Rook: Loves
At a time when society was seemingly more fractured than ever, Rankin and Rook Perfumes joined forces to stand up for inclusively and love; celebrating passion in all of its forms across a multi-sensory immersive weekend at Rankin’s studio, Annroy Studios.
Presenting three brand new fragrances, Rook partnered with Rankin to promote the emotive nature of scent. Highlighting the link between fragrance and memory, the exclusive launch honoured Nadeem Crowe, Rook’s founder, his journey from heartbreak, and how this lead him to discover his passion for fragrance.
“A scent has the ‘Proust’ effect on me, with each of my scents transporting me to a time and place, and I can’t wait to hear the stories of how they transport others.” – Nadeem Crowe, 2020
Across the Valentine’s weekend, Rankin invited the public to swoon in exclusive couple’s photoshoots. Whether it’s your mother, your best friend or partner, everyone has a soulmate and the RANKIN LOVE photoshoot captured this feeling forever.
“I’ve never been one to want to be part of an elitist industry, where people are too scared to engage or worry about what people will think of them. I love shooting all types of people and I want people to love themselves! We’re opening our doors and declaring fashion is for everyone, photography is for everyone, beauty is for everyone, perfume is for everyone. Let’s celebrate you.” – Rankin, 2020
In the spirit of the celebration, Rankin launched his series, HOLD YOUR BREATH. These pieces explore Rankin’s interpretation of what modern love is, in all it’s raw, un-retouched honesty. Part of an ongoing project, HOLD YOUR BREATH took an intimate look at real relationships with the candid honesty that Rankin is known for.
This is all under the banner of OPEN STUDIO, where Rankin allows the public into his work space to see behind the scenes and the world of fashion and portrait photography. At a location that has hosted everyone from fashion royalty, to the biggest actors and musicians of our time, Annroy Studio is where superstars step in front of Rankin’s lens.
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