Save the 20x24 - Online Talk

Launching the Save the 20x24 campaign as part of the Photo London VIP Programme 2020 though a live digital talk and Q&A to showcase the magic of large format polaroid photography.

Giving the audience the chance to watch the camera being used, alongside a rare glimpse inside of it and its technical workings. Offering photography lovers the unique chance to learn about the history of this incredible camera and to ask questions to the world renowned Polaroid team about their work and the future of the 20x24.

20×24 Studio Berlin is a renewed initiative to celebrate and save large format instant film.The 20×24 Polaroid Land Camera was developed by Edwin Land in the 1970s to promote the release of the 8×10 Polaroid Polacolour film through the larger and more dramatic spectacle of large format photography. Many artists including Andy Warhol and Chuck Close appreciated this format and were celebrated for their 20×24 Polaroids, however, only six Polaroid Land Cameras were ever produced and only two are still operational.The current components for the developer chemistry are a finite resource, meaning these unique analog cameras may no longer be operational by 2022. Due to this 20x24 Studio Berlin, along with photography management agency Public Offerings Ltd, are launching the Save the 20x24 Campaign to preserve this unique medium for use by artists and photographers for generations to come.

Find out more about 20x24 Studio Berlin: 20x24-studio-berlin.com