BEHIND THE SCENES OF CRYSTAL CLEAN:
Judit Florenciano: Hair Stylist
July 18th, 2020
By Grace Proctor @grace_proctor_
Judit Florenciano is a London based creative hair and wig stylist from Barcelona. She graduated with a first class degree in Hair & Make-up Design at Southampton and lately pursued to complete a MA in Wearable Futures in London. We spoke with Judit about Crystal Clean, unrealistic reality and using technology to create a healthier vision of beauty.
“I started hairdressing when I was eighteen and decided to come and train in London. Since I was a kid. I always had passion about hair and knew it was what I wanted to do. It was through my education at Toni&Guy I discovered that within this craft there is huge room for innovation and creativity. It was thanks to exploring these creative paths that later I decided to work specifically as a hairstylist.
I created the Crystal Woman’s look using a synthetic wig and lots of hairspray. It is always a bit tricky to work with synthetic wigs, but the effects can be really cool. Crystal Clean was all about a synthetic unrealistic reality, an excessive, absurd representation of perfection. And we wanted the hair to represent this aesthetic and concept. Although the beehive and the front curl also get a bit of inspiration from the 50s/60s, we focussed on the synthetic perfection aesthetic to guide the shoot.
Experimental, creative and innovative projects are my favourite. They usually involve a great creative team that cultivate a uniquely playful space for exploration. Everyone pushes themselves to make something meaningful. You can’t be afraid to make mistakes!
“When we think forward, we tend to be pessimistic, but I want to believe that technology will shake the beauty industry, bringing a positive change to our culture and the way we consume beauty.”
During my MA in Wearable Futures in London, I conducted research in the possible future intersections between technology and the human body. It is such an interesting topic. I believe the beauty industry will adapt and change with the future democratisation of nanotechnology and biotechnology, and it is our responsibility to provoke and challenge these future scenarios through open discussions.
My research warns that the beauty industry should use technology to create a healthier vision of beauty. Current beauty ideals are narrow and promote discrimination. With the growing intersections between technology and the human body, we could promote a new way of consuming beauty that radically changes our future. Wearable technology is already guiding us towards a more functional-driven tech/beauty world, instead of purely aesthetic. When we think forward, we tend to be pessimistic, but I want to believe that technology will shake the beauty industry, bringing a positive change to our culture and the way we consume beauty.”
